Reputation marketing is becoming the most important part of online promotion. This kind of activity is aimed at creating a positive image of the brand in the eyes of the consumer. Such work is especially important in the medical field, where word of mouth has a strong effect.
Traditionally, in Russia, medical service providers were searched for using the “word of mouth” method, based on the “friends will not advise bad advice” principle. Acquaintances, friends, and relatives advised each other on specific doctors or certain clinics, based on their own experience.
Medical services require a high degree of consumer trust
Now the reputation on the Internet, the reviews of living people play the role of those same friends and acquaintances. Reputation marketing for dentistry and medical clinics is especially relevant since the competition is very high and there is a continuous struggle for the loyalty and trust of patients.