Reputation marketing is becoming the most important part of online promotion. This kind of activity is aimed at creating a positive image of the brand in the eyes of the consumer. Such work is especially important in the medical field, where word of mouth has a strong effect. Traditionally, in Russia, medical service providers were […]
Managing the Bank's Reputation Background: 4 Ways to Increase Efficiency
Is there an area for which reputation would be as important as for banks and microfinance organizations? The bank studies the reputation of the client — his credit history, the client — the reputation of the bank, its reliability and profitability. If banks work with PR and direct advertising, then online reputation management or ORM (online reputation […]
How to Find Broken Links on the Website: Review of 4 Convenient Tools
Broken links is one of the factors which negatively influence on the quality of the website and, in its turn, website position depends on its quality in general. And what turns out? Broken links indirectly influence ranging, and respectively, the website traffic. If today there are no broken links on the website, it does not […]
What to check before open website for Indexation
Before launching the new project, it is important to check the settings of the website and evaluate its readiness for SEO promotion. Otherwise, it is possible to complicate significantly its further promotion in search engines. In this article, we will list the main settings of a resource which we recommend checking before opening the website […]
How to force Search Robot visit website more often for better indexation
Webmasters often face a problem, when pages do not fall within an index of a search engine for weeks. It is especially actual for Yandex – new pages appear there much later than in Google. And recently, Yandex does text updates on rare occasions – 2-3 times a month. In this article, we will consider […]