Reputation marketing is becoming the most important part of online promotion. This kind of activity is aimed at creating a positive image of the brand in the eyes of the consumer. Such work is especially important in the medical field, where word of mouth has a strong effect. Traditionally, in Russia, medical service providers were […]
Managing the Bank's Reputation Background: 4 Ways to Increase Efficiency
Is there an area for which reputation would be as important as for banks and microfinance organizations? The bank studies the reputation of the client — his credit history, the client — the reputation of the bank, its reliability and profitability. If banks work with PR and direct advertising, then online reputation management or ORM (online reputation […]
How to Find Broken Links on the Website: Review of 4 Convenient Tools
Broken links is one of the factors which negatively influence on the quality of the website and, in its turn, website position depends on its quality in general. And what turns out? Broken links indirectly influence ranging, and respectively, the website traffic. If today there are no broken links on the website, it does not […]
What to check before open website for Indexation
Before launching the new project, it is important to check the settings of the website and evaluate its readiness for SEO promotion. Otherwise, it is possible to complicate significantly its further promotion in search engines. In this article, we will list the main settings of a resource which we recommend checking before opening the website […]
How to force Search Robot visit website more often for better indexation
Webmasters often face a problem, when pages do not fall within an index of a search engine for weeks. It is especially actual for Yandex – new pages appear there much later than in Google. And recently, Yandex does text updates on rare occasions – 2-3 times a month. In this article, we will consider […]
How to SEO Optimize Images on Website
All search engines point out the need of images optimization. Why is it important? First, the correct optimization of images can help you to attract an additional traffic, for example, from search by pictures. Secondly, the wrong optimization can become the reason of the wrong display of the website in search and can even lead […]
Instruction: What to Do If the Website Traffic Fell
Each marketing specialist faced the problem of website traffic falling from search. Even the websites with original content are not insured from it. We wrote the detailed instruction by means of which you will understand the reasons for traffic falling and you will be able to correct it.
Interlinking of the Website: Answers to Frequently Asked Questions
We collected the most popular questions of our readers concerning an interlinking of the website and prepared answers to them. 1. Why do we need the interlinking? Competently organized interlinking of the website is important both for correct indexing of the website by SE robots, and for users. Specifically: It allows SE robots to understand […]
How to Create a Hypothesis for A/B Testing
It’s been told a lot about the advantages of A/B testing, in fact, it is the only reliable way to understand, whether your change on the website is successful or not. However, before running the test, it is important to understand what we will test and what is the purpose of the test. Let’s talk […]