We collected the most popular questions of our readers concerning an interlinking of the website and prepared answers to them.

1. Why do we need the interlinking?

Competently organized interlinking of the website is important both for correct indexing of the website by SE robots, and for users. Specifically:

• It allows SE robots to understand the structure of the website and to index pages quicker;
• It specifies to SE robots the relevant document on the promoted requests;
• It helps search robots to evaluate the importance of these or those pages of the website;
• It has a positive effect on behavioral factors of ranging;
• It helps visitors to get oriented on the website easily and to find required services, goods or answers to questions.

It’s been told a lot about the advantages of A/B testing, in fact, it is the only reliable way to understand, whether your change on the website is successful or not. However, before running the test, it is important to understand what we will test and what is the purpose of the test. Let’s talk about it.

1. Basic principles of testing;
2. Creation of a hypothesis for the test;
3. Determination of rework volume for the specific page;
4. Analysis of a purchase funnel;
5. Examples of hypotheses.

Before passing to work with definite hypotheses for tests, learn the general (basic) principles