All search engines point out the need of images optimization. Why is it important? First, the correct optimization of images can help you to attract an additional traffic, for example, from search by pictures. Secondly, the wrong optimization can become the reason of the wrong display of the website in search and can even lead […]
Instruction: What to Do If the Website Traffic Fell
Each marketing specialist faced the problem of website traffic falling from search. Even the websites with original content are not insured from it. We wrote the detailed instruction by means of which you will understand the reasons for traffic falling and you will be able to correct it.
Interlinking of the Website: Answers to Frequently Asked Questions
We collected the most popular questions of our readers concerning an interlinking of the website and prepared answers to them. 1. Why do we need the interlinking? Competently organized interlinking of the website is important both for correct indexing of the website by SE robots, and for users. Specifically: It allows SE robots to understand […]
How to Create a Hypothesis for A/B Testing
It’s been told a lot about the advantages of A/B testing, in fact, it is the only reliable way to understand, whether your change on the website is successful or not. However, before running the test, it is important to understand what we will test and what is the purpose of the test. Let’s talk […]